GMC Sierra HD Leads Segment in J.D. Power APEAL Study

​Underscoring its appeal to discerning owners of full-size pickups, the 2015 GMC Sierra HD led the Large Heavy Duty Pickup segment in the 2015 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study released in late July 2015. The 2015 GMC Terrain also made it into the top three in the Compact SUV category.

The APEAL Study examines – through consumer surveys – how gratifying a new vehicle is to own and drive. Owners evaluate their vehicle across 77 attributes, which make up an overall brand score measured on a 1,000-point scale.

“These and similar awards affirm that our customers recognize and appreciate the precision engineering, design and technology that go into every GMC,” said Mohsen Kassem, Regional Sales and Marketing Manager at GMC Middle East. ” Our Sierra HD customers in the region will recognize that their trucks are engineered without compromise to deliver the capability, refinement and technology that inspire confidence with every task.” He added.​

Because many owners of heavy duty pickups use them for hauling and towing, GMC paid special attention to features that promote greater driving confidence and comfort on long trips, such as integrated cruise control and auto grade braking. They help drivers maintain a set speed up and down grades, even when towing a heavy trailer in rugged terrain.

A standard rear-vision camera system provides a view of items behind the vehicle and can assist with lining up in front of a trailer.

In June, 48 percent of Sierra HD retail sales worldwide were Denali HDs.

Meanwhile, The GMC Terrain remains a favorite in the compact crossover segment, introducing customers to the brand’s premium design and luxury features. Customer connectivity in the 2015 Sierra HD and Terrain includes GMC’s IntelliLink infotainment system with remote and hands free operation that complements the full array of Safety features available on both models.